Blogging - Targeting Your Real Estate Niche
By targeting your niche real estate blog you will develop communication, culture and community within your brand. You will need to have some direction to your blog and narrow it down from the general category of “real estate in your city.” For most cities it will be difficult to be ranked as the top blog or website in your area in the beginning. Until you have established yourself, and your blog, as quality sources of information in your area, you will want to stick to a specialized category of the real estate industry (your niche). Once you have Setup a Real Estate Blog, you need direction. Below is a general guideline for targeting your blog to your audience by specializing, profiling your ideal clients, location, post topics and, of course, converting them into sales…
View the blogging 101 recorded video: http://www.ustream.tv/recorded/6320003
Specialize
Find your niche. First time buyers, multi-family, condominiums, land, vacation homes, luxury homes, investment fix and flips, ext.
Profile your ideal client
Age, location, profession, financial means, gender, ext.
Target location
City, neighborhoods or unique locations such as golf courses, waterfront properties, ext.
Target your posts
1.Buyers: Property search, specific info/ schools, parks, video, photos, IDX.
2.Sellers: Local content such as neighborhood data or home value analysis information.
3.Agents (referrals): Showcase your expertise within your area of expertise. You are a professional and a closer. Share past experiences. Here are 100 Real Estate Blog Topics if you need some inspiration.
Lead generation & conversion
Percentage of leads that become sales: Referrals 83%, Repeat Business 82%, Internet 53% … integrate them all with your blog and other online marketing sources. Have referral contests, testimonials, continue to keep in touch with old clients for repeat business and of course use the internet to do these things. Now you have covered the top three lead generation conversion sources.
What ways have worked well to convert leads from your blog or online marketing?
RSVP for next week’s live video training on Social Media 101 for Real Estate.
This is a great article. You have actually managed to spoonfeed your readers with great info, and ideas on real estate niche marketing. You really did break it down real sweet and nice. Where to start until the money is made. It is rare to get this sort of teaching anywhere else. Great stuff!
Thank you very much.