Twitter – There are now 105 million Twitter users and 300k+ new people each day. It is the number 8 ranked website in the United States. 75% of the traffic comes from outside of twitter.com (your blog, websites, listings, ext). Some people say it can be a waste of time or a black hole. It can be both of those things if there is not an online marketing strategy in place. First, make a weekly and monthly to do list. Next prioritize it.
Twitter Lists: I have my lists broken down into 3 key categories and others by keywords.
1. People that you want to reach (leads)
2. People you have talked to (conversationalists)
3. People you have built a relationship with (friends)
4. Key word categories such as Realtor, lender, location, past & current clients.
Real Time Keyword Search for Lead Generation
Collecta – search for keywords in your industry. Real time search that covers blog posts, articles, comments on blogs, Twitter, Jaiku, Identica, Flickr, TwitPic, yFrog, YouTube and Ustream.
DemandSpot – geographic keyword search for Twitter users. Example “home for sale” in San Diego.