Twitter for Real Estate? Yes. Let me Explain…
Follow us @JsTweeting and RSVP for our next weeks live video training at Real Estate Marketing TV.
Twitter – There are now 105 million Twitter users and 300k+ new people each day. It is the number 8 ranked website in the United States. 75% of the traffic comes from outside of twitter.com (your blog, websites, listings, ext). Some people say it can be a waste of time or a black hole. It can be both of those things if there is not an online marketing strategy in place. First, make a weekly and monthly to do list. Next prioritize it.
How to Setup Your Twitter Campaign
TweetDeck & Hootsuite - Sort followers, track their tweets and manage multiple accounts throughout your social networks.
Twitter Lists: I have my lists broken down into 3 key categories and others by keywords.
1. People that you want to reach (leads)
2. People you have talked to (conversationalists)
3. People you have built a relationship with (friends)
4. Key word categories such as Realtor, lender, location, past & current clients.
Twellow & WeFollow – Twitter directories to add yourself to for visibility and use to define yourself as an expert in your local market through Twitter ranking by location.
Real Time Keyword Search for Lead Generation
Collecta – search for keywords in your industry. Real time search that covers blog posts, articles, comments on blogs, Twitter, Jaiku, Identica, Flickr, TwitPic, yFrog, YouTube and Ustream.
DemandSpot – geographic keyword search for Twitter users. Example “home for sale” in San Diego.
Get Your Message Out There
Retweet – Find top retweeted content and submit your blog posts/content here.
Tweetreach – Total tweets, exposure based on followers and top contributors.
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Follow us @JsTweeting on Twitter and at Real Estate Marketing TV for new weeks live video training on Facebook for real estate marketing.
Blogging - Targeting Your Real Estate Niche
By targeting your niche real estate blog you will develop communication, culture and community within your brand. You will need to have some direction to your blog and narrow it down from the general category of “real estate in your city.” For most cities it will be difficult to be ranked as the top blog or website in your area in the beginning. Until you have established yourself, and your blog, as quality sources of information in your area, you will want to stick to a specialized category of the real estate industry (your niche). Once you have Setup a Real Estate Blog, you need direction. Below is a general guideline for targeting your blog to your audience by specializing, profiling your ideal clients, location, post topics and, of course, converting them into sales…
View the blogging 101 recorded video: http://www.ustream.tv/recorded/6320003
Specialize
Find your niche. First time buyers, multi-family, condominiums, land, vacation homes, luxury homes, investment fix and flips, ext.
Profile your ideal client
Age, location, profession, financial means, gender, ext.
Target location
City, neighborhoods or unique locations such as golf courses, waterfront properties, ext.
Target your posts
1.Buyers: Property search, specific info/ schools, parks, video, photos, IDX.
2.Sellers: Local content such as neighborhood data or home value analysis information.
3.Agents (referrals): Showcase your expertise within your area of expertise. You are a professional and a closer. Share past experiences. Here are 100 Real Estate Blog Topics if you need some inspiration.
Lead generation & conversion
Percentage of leads that become sales: Referrals 83%, Repeat Business 82%, Internet 53% … integrate them all with your blog and other online marketing sources. Have referral contests, testimonials, continue to keep in touch with old clients for repeat business and of course use the internet to do these things. Now you have covered the top three lead generation conversion sources.
What ways have worked well to convert leads from your blog or online marketing?
RSVP for next week’s live video training on Social Media 101 for Real Estate.
New Syndication Partner
It is my pleasure to announce that JustSnooping is now the first real estate virtual tour provider to have an automatic export feed to VirtualTour.com! With syndication to VirtualTour.com, JustSnooping virtual tour customers will have visibility on one of the top up and coming virtual tour search engine portals. VirtualTour.com is our newest automatic export among our existing feeds like Truila, Zillow, PropBot, Clickable City Directories, Vast, Oodle and YouTube. You will find your newest listings on the VirtualTour.com “Real Estate” Search page today!
Virtual RE BarCamp April 6th, 2010
What is a Virtual BarCamp? On Tuesday, April 6th, 2010, the Real Estate Tomato will be hosting a virtual event with 28 great presentations. Mark your calendars from 9-4 PST.
Each presentation will be 45 minutes in length with a 15 minute break after each session. 4 webinar rooms will be setup at a time, hosting 7 speakers throughout the day.
The list of topics include blogging, SEO, photo/video media, social networking, mobile technology, Google and more
For a list of speakers click here
For live webinar event info click here
It should be a great learning experience for anyone who takes the time to attend. I would encourage you to find a time slot with a topic of interest. See you on the 6th!
Register here: http://bit.ly/bWS49W
